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Simple everyday moments help a child grow

That’s the message at the heart of the Queensland Department of Education’s Make Play Everyday initiative, launched last October.

The campaign is based on research that shows 90 per cent of a child’s brain development occurs in the first eight years of life – and highlights the major role that parents and families play in their child’s ongoing learning.

It encourages parents and carers, as their child’s first teachers, to advance their child’s development by turning everyday activities into chances to play and learn.

Through a series of short videos, articles and tips, the campaign shows parents and families how easy it is to incorporate play and learning into their everyday activities. It shares simple ideas, relevant to all ages, to help parents make learning fun – from talking about what they see on the way to the park, to counting items and learning new words while shopping for groceries.

At The Benevolent Society, we wholeheartedly support the Make Play Everyday campaign. Our Early Years Centres are funded by the QLD Government, and have been participating enthusiastically in the initiative every day since its launch.

We encourage everyone to find out more about the Make Play Everyday campaign and to share it widely. Together, we can provide a great start for Queensland children.


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